Self-employed by contract, disengaged by design?

Join Mark Topley on 15 April at 7pm as he discusses whether self-employed dental professionals are disengaged by design.

Dental practices rely on self-employed associates, yet still use employed-team engagement models.

This webinar explores why that mismatch hurts performance, and how leaders can flex behaviours to improve associate engagement, consistency and profitability without crossing self-employed boundaries.

Learning outcomes

• Understand the key differences between employed and self-employed motivators
• Spot where current engagement approaches unintentionally disengage associates
• Adapt leadership behaviours to increase associate buy-in without crossing boundaries
• Improve associate performance and profitability through clearer expectations
• Lead more confident, constructive conversations with self-employed clinicians.

The speaker

Mark Topley is a leadership and team performance consultant specialising in UK dentistry. He works with independent practices and significant dental service organisations (DSOs) on associate engagement, leadership consistency, and performance alignment.

His current work with DSOs has provided real-world insight into how engagement strategies must adapt across scale, multiple sites, and varied associate profiles. These learnings will be shared during the webinar in a practical, grounded way.

You can sign up for the webinar here.

Catch up with previous on-demand webinars:

• Saving time, strengthening trust, improving outcomes: AI in the modern diagnostic workflow
• Improving predictability in clear aligner therapy: evidence-based overview of FXClear versus leading systems
• AI‑SEO explained: what dentists actually need to do in 2026
• Essential aspects of occlusion for the general dental practitioner
• Achieving functional and aesthetic harmony in real-world clinical scenarios.