Leaping Off the Page: The Continuing Evolution of Endocrine News

A Q&A with Executive Editor Mark A. Newman about the exciting next step for the Endocrine Society’s flagship member magazine, Endocrine News.

June will mark a historical milestone for Endocrine News magazine as it fully transitions to an online-only publication. The magazine’s Executive Editor, Mark A. Newman, has been leading the publication since 2013 and has instituted an array of changes, upgrades, and new offerings through the years. We sat down with him find out what members can expect from this latest iteration of the “leading magazine for endocrinologists.”

Q:  First off, why is the change from print to digital taking place now? What precipitated this change?

A: Well, like a lot of print publications, Endocrine News essentially evolving with the times. We feel that this transition to online only is the ideal way to better serve the members of the Endocrine Society and keep delivering the same trusted journalism in a more timely, easier accessible format.

Also, we want to be able to meet the readers and the members where they are and members are consuming content online and especially via their mobile devices. Moving away from the print magazine not only allows us to give our readers the content they want, whenever they want it, but in a more flexible, easily accessible manner. Also, the new version of the website will be more interactive. The members aren’t losing something; they’re gaining even more than they’re used to.

Q: That’s a good point. Exactly what are the new aspects they’re gaining with this change in format?

A: First and foremost, they’ll be able to read Endocrine News any time they want to,in the airport, on a commute, at home, in a waiting room. So, whether people choose to read it on a desktop, tablet or phone, there it is: the content they’ve come to trust only from Endocrine News. It will be like the old Visa commercials: Endocrine News is everywhere you want it to be!

Along with this easy access, members will also be able to share the stories and content with colleagues, trainees, and so on. With the print magazine they’d have to find a copier or tear the page out. Now, sharing our content will be as easy as the click of a button. As a further bonus, the content and the magazine’s archives will be fully searchable.

Q: How will the new website differ from the current website that readers go to now?

A: For one thing it is a definite “glow up” for the site! The new site will look more like tradition news websites that we’ve all grown accustomed to throughout the years. When there’s breaking news in the world of endocrinology or simply in the world of the Endocrine Society itself, we can get that news to our members right away. Whether it’s a breakthrough study that’s just released, news from Washington, D.C., or even when and Endocrine Society member makes news, members will find out much quicker than perusing through the magazine after it arrives in their mailbox.

This also allows us to respond quicker to news, events, and other emerging issues as they pertain to health policy, research, and other news.

But speaking of the original website: Keep in mind that until 2015, there was no Endocrine News website. There was virtually no online presence for the magazine at all. So, once we got the website launched in the summer of 2015, we not only had a more relevant online presence, but we were finally able to share via social media. You can’t share links if you have nothing to link to! That will be even more enhanced with this dynamic new site.

Q: What sort of new features can readers expect from the new website.

A: The entire experience will be richer. Aside from the exclusive content featured in Endocrine News, there will be links to related research such as the Endocrine Society’s guidelines and scientific statements, as well as other Society resources. It will be much more fully integrated into the Society’s main site as well.

There will be the addition of multimedia storytelling, including the Endocrine News Podcast along with video, audio, and other visuals that will be highlighted in a more welcoming manner. Also, all the components of the site will get an upgrade, including the navigation, which will allow readers to search by topic, person, interest area, and so on. And there will be a number of “members only” features reserved for Endocrine Society members, such as unfettered access to content and the ability to comment on articles.

Q: Earlier you mentioned that the content in Endocrine News was exclusive. Can you elaborate on that?

A: Sure. The content in Endocrine News is, by and large, not available anywhere else. While we discuss major studies that other outlets might cover, they will not be covered in the same manner. What I mean is, much of the breakthroughs in endocrine science and research, quite frankly, is undertaken by Endocrine Society members. That’s a fact. So, we make the effort to reach out to those members and get their input on their research, what it means for the endocrine disorder it’s addressing, and what it means for researchers, clinicians, and, most importantly, for patients going forward.

Since I’ve been the editor of Endocrine News, I’ve maintained that our greatest strength is our access to our amazing Endocrine Society members. That’s certainly not something other news outlets can claim. For example, you may see a quote from one of our members in the New York Times, Washington Post, CNN, or other media giants, but Endocrine News goes much, much deeper than a simple soundbite. That’s our strength and our members and readers have come to expect that through the years.  

Q: As I look around your office, I see stacks of Endocrine News here, a bookcase full of issues in the corner, and even a framed cover on the wall. As the person who has shepherded the magazine for over a dozen years, how do you feel about this new chapter leaving print behind?

A: If I’m being honest, it’s bittersweet. Look, I’m a print guy from way back. My first job was with a weekly newspaper in rural Alabama in 1989 and throughout my career, I’ve worked at a number of magazines in the association realm, as well as in the business-to-business and consumer areas and most of those publications are long gone. I joke that my LinkedIn profile looks like an obituary page for dead magazines! But the truth is, since the turn of the century — if not before— the publishing industry has evolved at a breakneck pace. And if you’re not ready for the change, you’ll be left behind.

The most important thing for me is that our readers continue to get the information and news they’re accustomed to getting from Endocrine News. And I honestly can’t wait for our members to experience the new website. They won’t be disappointed!

The new Endocrine News website is scheduled to go live on June 13, 2026. Check it out at: https://endocrinenews.endocrine.org/.

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