Treeline Dental Care champions community spirit through RockCorps partnership

Treeline Dental Care has strengthened its reputation as one of the East Midlands’ and South Yorkshire’s most innovative and community‑driven dental organisations by supporting the first-ever UK RockCorps event.

RockCorps is an initiative designed to mobilise young people to volunteer in their local area in exchange for a ticket to an exclusive music concert. For Treeline, with a philosophy rooted in social responsibility and long‑term positive impact, the partnership was a natural extension of its values.

RockCorps, a global movement founded on the principle of ‘give, get given’, arrived in Nottingham this spring, bringing with it a series of volunteer projects across the city. Participants contributed four hours of community service before being rewarded with a high‑energy concert at the legendary Rock City nightclub venue in Nottingham’s city centre, headlined by Tinie Tempah. The event marked the first time RockCorps has taken place in the UK, making it especially meaningful for Treeline, whose headquarters and many of its 15 practices are based in Nottinghamshire, the East Midlands and South Yorkshire.

‘This is our home,’ said Treeline co‑founder and CEO, Dr Jimmey Palahey. ‘RockCorps coming to Nottingham for the first time felt like a moment we had to be part of. As Treeline Dental Group grows, we know we can create a significantly positive impact if we look towards long‑term efficiencies and meaningful partnerships. Working with Tinie and supporting RockCorps is a natural expression of our commitment to our teams and the communities we serve.’

How did Treeline support RockCorps?

Almost 20 Treeline team members from Treeline dental practices in Nottinghamshire and Derbyshire volunteered on the day, spending the morning at Stonebridge City Farm and the afternoon at Community Recording Studios, where they worked alongside Tinie Tempah himself. Activities ranged from site maintenance and animal care to supporting creative youth projects, which was hands‑on work and resonated strongly with Treeline’s people‑first culture.

Team feedback was overwhelmingly positive. One volunteer described the day as ‘energising and humbling’, adding that ‘working together outside the practice reminded us why community matters’. Another said: ‘It was brilliant to see the impact we could make in just a few hours – and the concert was an amazing bonus.’

Treeline was the only healthcare sponsor of the Nottingham event, using the opportunity to raise awareness of oral health and the wider dental sector. Whilst the day was not a fundraiser, the group’s sponsorship and volunteer hours formed a significant contribution to the initiative’s success.

The partnership also aligns with Treeline’s broader programme of community engagement and professional development. Three years ago, Dr Palahey introduced the group’s annual Growth and Development Day (G&D Day), which is a full day in which all practices ‘down tools’ to focus on clinical excellence, leadership, organisational development and shared vision. RockCorps reflects that same spirit of unity and purpose.

Treeline has already committed to supporting RockCorps again next year, with plans for larger venues and more artists. For a Group that believes businesses have a responsibility to both their communities and the environment, the partnership is set to become a defining part of this dental group’s CSR identity.

Discover more about Treeline Dental Care here.

This article is sponsored by Treeline Dental Care.