Keynote Address: Mr Chakravarthi AVPS, Chairman, Federation of Pharma Entrepreneurs (FOPE), Telangana & AP

Speaker in this video:
Keynote Address: Mr Chakravarthi AVPS, Chairman, Federation of Pharma Entrepreneurs (FOPE), Telangana & AP

Topic: India Pharma Inc’s global moment and the role of packaging

Key Highlights:
[1] Packaging is no longer support, it is strategy. India Pharma must shift from volume to value, and packaging is the pivot.

[2] Packaging must be co-developed with the drug, not added at the end. Therapy and delivery strategy should evolve together.

[3] In complex therapies, packaging is part of the treatment, driving adherence, safety and patient experience. 

[4] Sensor-embedded, AI-enabled packs move the industry from reactive recalls to proactive quality assurance. 

[5] Carbon footprint, CBAM and compliance are no longer ESG talking points, they are competitive trade variables.

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