Aesthetic

How Clinics and Salons Can Acquire New Clients in 2026

Client acquisition tends to drift when it is treated as occasional marketing, ...

How Brands Are Translating Polynucleotide Regeneration ...

In the past few years, polynucleotides have lived where regenerative claims ar...

The Latest Professional Beauty Treatments on the Market

The latest new treatment launches read like a very clear signal from the marke...

Four Festive Hair Trends Clients are Asking for Now

Party season is no longer about stiff curls and a cloud of hairspray. This yea...

The Risks of Incorrect Home Teeth Whitening and How to ...

As a cosmetic dental professional with over a decade of experience, I often se...

Top Mistakes Aesthetic Clinics Make During the Festive ...

In this festive season masterclass, aesthetic industry leader Katie Hughes-Daw...

How Salons Can Turn Festive Footfall Into Profit By Ups...

December is the most commercially charged month in the salon calendar, with fu...

How To Prevent Post Inflammatory Hyperpigmentation in S...

Post inflammatory hyperpigmentation is one of the most visible complications y...

Autumn Budget 2025 and What It Means For Beauty

Rachel Reeves’ Autumn Budget 2025 landed today with a clear political message ...

Why Do Some Clients React to Vitamin C and Others Do Not?

Vitamin C has moved from niche antioxidant to non-negotiable in many professio...

How Colour Theory Works in SPMU - Considering Undertone...

Our Columnist Nez Hassan takes you inside the quiet science that sits behind e...

The Unsung Skincare Ingredient that Went From Wound Hea...

Chitosan has spent decades in the quiet end of healthcare, tucked into dressin...

Understanding Lash Porosity and How It Affects Lift Res...

It is crucial to recognise that high porosity does not always mean healthy. Da...

Festive Nails 2025 The Trends Clients Are Asking For

Christmas nails in 2025 are split between two camps. On one side, chromed, vel...

The Real Science Behind LED Masks and What Practitioner...

When the Advertising Standards Authority (ASA) announced that it had banned a ...

The Big Bold Entrance from Aroma-Zone into UK with a Tw...

London’s beauty retail rarely sees a first-time entrant stake such a confident...

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