Colgate Bright Smiles, Bright Futures: keeping children smiling
Colgate discusses plans for the Bright Smiles, Bright Futures programme to help 1.7 million British children smile in 2026.
Colgate’s success is built on valued, trust based relationships with partners such as the dental profession and the communities we live and work in. This includes caring about and empowering our communities to develop healthier habits to improve oral health. Since 1991, Colgate’s Bright Smiles, Bright Futures programme has impacted the lives of more than two billion children as part of Colgate’s global commitment to brighter, healthier futures for all children.
Inspiring and educating British children on oral health
In 2026, Colgate will help, inspire and educate 1.7 million children through Colgate’s professional and schools oral health education programmes. By providing the tools needed to motivate behaviour change, we can get children excited about maintaining their oral health and making it a routine part of their day.
Dental practice programme 2026
Colgate will be sending Bright Smiles, Bright Futures packs to UK based dental practices to help them to support parents in maintaining their children’s oral health. The packs will provide engaging activities and product samples including Colgate Little Smiles 3+ toothpaste to over 1.5 million children. Colgate knows that as a dental professional, you are key to helping give Britain’s children the best start possible.
Don’t miss out – register your practice by Friday 19 June
Make sure your practice doesn’t miss out by registering to receive enough practice packs to cover the number of surgeries within your practice.* Practice packs will be distributed to engage with young children and their families visiting your practice during the summer holidays.
*Subject to availability
This article is sponsored by Colgate.
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