How a mirror defined the visual identity of Vogue Dental
Unforgettable design has become as important as clinical excellence in private dentistry – Aneka Khaira shares the story behind the iconic Rex Mirror that has become a central part of the branding at Vogue Dental.
For me, the Rex Mirror by Timothy Oulton has become an iconic part of Vogue Dental.
From the moment patients walk through the door, it acts as the centrepiece of the practice – bringing glamour, warmth, and light into the space.
It is more than just a mirror; it creates an immediate sense of occasion.
- Instant wow factor
- Celebrity association
- Art Deco glamour
- Exceptional craftsmanship
- Social media appeal
- Scarcity and exclusivity.
Whether a patient is checking their outfit, admiring their new smile, or capturing a selfie, the mirror adds a touch of instant sophistication and makes a lasting impression.
Its striking presence reflects exactly what Vogue Dental stands for – luxury, confidence and attention to detail.
It has become one of the most memorable features of the practice and perfectly complements the overall patient experience.
What makes it even more special is the story behind it.
I first discovered the mirror while walking through London with my husband. We happened to pass the showroom, stepped inside, and I instantly knew it belonged in the future Vogue Dental.
At the time, I was with my firstborn son, who was just a baby and was there with me every step of the way as I built the practice from the ground up.
Every time I see the mirror, it reminds me not only of the vision I had for Vogue Dental, but also of that exciting chapter in my life – building a business, becoming a mother, and creating a space that feels both elegant and deeply personal.
A bit of background
The Rex Tall Mirror by Timothy Oulton has developed something of a cult following among celebrities, influencers including and luxury interior designers.
At nearly eight feet tall, illuminated with 24 warm bulbs, and priced at around £9,595 in the UK, it is designed to be a true statement piece rather than a functional mirror.
While not every celebrity has publicly confirmed ownership, the Rex mirror has been featured in several high-profile homes and influencer interiors.
Celebrities linked with the mirror include Kylie Jenner, Paris Hilton, Cara and Molly Mae.
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