Your Hair’s Daily Insurance Policy. The Science Behind the Lather.

In the world of mass-market hair care, a drugstore bottle operates on a Search-and-Destroy mission. These products typically rely on harsh surfactants that strip away everything in their path—not just dirt and oil, but the very vibrancy of a professional salon color.

At OLAPLEX, we have redefined the cleansing experience. We don’t just wash; we Cleanse-and-Care.

Our formulations utilize premium, SLS/SLES FREE surfactants that prioritize the integrity of the hair strand. But the true OLAPLEX authority lies in our patented Bis-Aminopropyl Diglycol Dimaleate molecule.

While most shampoos simply sit on the surface, our formula utilizes the lather as a sophisticated delivery system. As you cleanse, you are actively relinking broken disulfide bonds. You aren't just cleaning the hair; you are structurally fortifying it from the inside out.

The value of drugstore brands is a mathematical illusion. Their formulas force a costly compromise: you pay less at the counter, but your hair pays the price in structural damage, stripped moisture from the hair and scalp, and faded color.

OLAPLEX Nº.4 Bond Maintenance® Shampoo is a masterpiece of concentration, repairing daily damage and washing strength and hydration right back into the strand.

• The Dosage: You only need a small amount, think coin size.
• The Experience: The luxuriously nourishing and abundant lather gently cleanses and replenishes hydration— without stripping essential moisture— leaving hair soft and lightweight.
• The Value: One bottle of OLAPLEX consistently outlasts three bottles of "budget" shampoo. With us, you are investing in active technology, not tap water and fillers.
  • 100mL: Up to 40 applications*
  • 250mL: Up to 100 applications*
  • 1000mL: Up to 400 applications*

*Based on the average application size of 2.5mL

For the professional stylist, the home-care routine dictates the quality of the canvas. Cheap, waxy shampoos create a synthetic barrier that inhibits color absorption and chemical precision.

When a client uses OLAPLEX at home, they aren't just maintaining a clean, resilient, and hydrated foundation, they are investing in their own confidence and daily joy.

This isn't just a purchase; it is the ultimate insurance policy for a $300 salon service. By protecting the integrity of the hair at home, we eliminate the frustration of breakage and dullness, replacing it with the satisfaction of hair that looks and feels incredible every single morning.

We ensure that every professional application achieves its full, vibrant potential, so your clients leave your chair feeling truly pampered and heard. We don’t make soap. We make world-class hair health accessible in every lather, delivering the unbeatable happiness that comes with a perfect hair day, every day.