How MS Personal Training Brings One-to-One Coaching to Small-Group TRX in Palermo

A PoweredBy TRX Partner in Palermo, Sicily, caps its small classes at four people, builds an individual program for each one, and has grown to about 100 clients.

When Marco Spina opened MS Personal Training in Palermo in 2021, he didn't want to run another traditional gym. He wanted a specialized studio where every client gets a real training plan, even in a group. TRX became the tool that made that possible.

The Problem: Standing Out From Traditional Gyms

Spina's goal from the start was a studio with a clear identity. "My biggest challenge is building an ultra-specialized studio with a strong identity, a clear positioning, and a sustainable business model," he says. "I want MS Personal Training to stand out from traditional gyms by offering a more structured and personalized approach to training."

To do that, he needed a method that could work for clients at very different starting points. "I was looking for a tool that would allow me to develop a functional training approach centered on movement quality, body control, strength, and individual progression," he says.

Why TRX

"I chose TRX because I align with its philosophy," Spina says. "It is a versatile, scientifically sound system capable of adapting to a wide range of goals and fitness levels."

He also invested in the education behind it. Spina holds a degree in Sports Sciences and a Master's degree in Sports Management, and he has completed the TRX Suspension Training, TRX Group Training, TRX Yoga, and TRX Functional Training courses.

What Changed: Personal Training Inside a Small Group

Today MS Personal Training runs four TRX Functional Training classes a week, two in the morning and two in the evening, built around strength, conditioning, stability, and movement quality.

The heart of the studio is its Small Class sessions, capped at four people. Each person in the room follows their own program. "These are not traditional group workouts," Spina says. "Each participant follows an individual training program, specifically designed around their goals, physical condition, abilities, and progression."

The TRX Suspension Trainer and other TRX tools run through those programs. "This allows me to combine the individual attention and programming quality of personal training with the energy and efficiency of a small-group environment," he says.

What Clients Notice

For Spina, success shows up in what clients can do. "The success of a training program is not measured solely by aesthetic changes," he says, "but more importantly by improvements in motor skills, strength, endurance, and self-confidence."

His clients point to the same things. "Targeted workouts that pay attention to individual needs, small groups, fantastic results, and a friendly, fun atmosphere," says Ornella L., who met Spina by chance and now says she'd never train without him.

Dario P. recommends the classes for their expertise. "He's a true professional, extremely knowledgeable, and always available to answer any question," he says. "If you're looking for results and expertise, you're in the right place."

Michele V. credits Spina's preparation for keeping every session fresh, with "great, visible results."

Measurable Business Impact

MS Personal Training now serves about 100 clients, and the base is still growing. Spina has also reworked how he packages and sells memberships so clients can see the value of coaching and a structured method, not only a number of sessions.

The Value of Being a PoweredBy TRX Partner

Spina leans on Pro Coach Programming, TRX's technical and educational content, ongoing training, and the monthly Power Hour calls with the TRX team.

"The true value of this partnership lies not merely in the use of the equipment," he says, "but in the opportunity for ongoing professional growth, the chance to update one's skill set, and the ability to enhance the quality of the services provided."

In a city full of traditional gyms, MS Personal Training built its name on giving every client in the room a plan of their own.

Ready to build a specialized TRX studio? Become a PoweredBy TRX Partner and get the programming, education, and marketing support to grow. Apply today.